Comic Relief is to work with Forster Communications on a five-month strategic media and stakeholder engagement project for the charity’s Common Ground Initiative, following a competitive pitch.
The Common Ground Initiative aims to invest in small diaspora organisations, where the majority of members are from an African heritage and live in the UK, but still possess cultural, financial and emotional links with their country. The media and stakeholder relations brief is designed to raise awareness amongst decision makers and the UK public of the contribution of the African diaspora to international development.
Comic Relief chose Forster Communications due to the agency’s clear strategic plan and heritage working with NGOs including UNICEF, BOND and Save the Congo. The agreed campaign approach will involve the development of compelling new content, including case studies, photo and film collateral, and topical opportunities to showcase British African voices on the issue of development.
Gemma Juma, international portfolio manager, Comic Relief said: “The newspapers are often filled with stories about aid contributions to developing countries; whilst discussion around the important role of diaspora organisation’s investment is absent. We are commissioning this work to help tell the stories of the inspirational people involved in these projects, as well as opening up the discussion on the challenges impacting diaspora organisations. Forster Communications showed they had both the experience and contacts to deliver this brief.”
Peter Gilheany, director, Forster Communications added: “Diaspora organisations are hugely varied, and largely operate under the radar. We will be working closely with the Comic Relief team to uncover these hidden stories and find compelling ways to engage journalists with them. Comic Relief have been a remarkable force in the fundraising and charity sector for the last 27 years, so we look forward to working with them to drive awareness to this campaign.”