The relaunched Professional Association for Childcare and Early Years (PACEY) has selected Forster Communications to work on the charity’s public relations following a change of strategy and associated rebrand from the National Childminding Association (NCMA) which was completed in March. PACEY is now a standard-setting association for all childcare professionals.

Forster Communications is tasked with raising awareness around the rebrand and increasing PACEY’s profile with childcare professionals, government and regulators in England and Wales and parents.

The PR project is set to run for the next six months with Forster running PACEY’s press office and proactive campaigns around the quality of childcare and concerns of professionals in the sector. The agency was selected following consultancy on PACEY’s PR and policy strategy earlier this year.