Award-winning integrated communications consultancy Freshwater has appointed Sarah Bloomer as an account manager in Belfast to join the team in Ireland and Northern Ireland.

The Belfast office forms an integral part of Freshwater’s network which includes teams in all four capital cities and has 65 members of staff working for 200 plus clients across the UK and Ireland.

Bloomer joins from a leading integrated communications agency in London where, among other clients, she was the account lead for the Carlsberg UK account, directly responsible for managing various integrated campaigns.

Working with Freshwater NI & ROI’s existing team of PR and communication specialists, she will deliver integrated communication campaigns for Specsavers NI, a leading menswear brand and Omnisoft to name a couple.

Speaking about her appointment, Bloomer said: “It’s really exciting to be joining an agency that not only operates across the UK and Ireland but one that really believes in the integrated approach which is a perfect match for my digital and PR background. I believe we have a unique offering which provides clients access to a wide range of skills and unrivalled regional expertise.”

Steve Howell, chief executive of Freshwater adds: “I’m really pleased to welcome Sarah on board. Northern Ireland and the Republic of Ireland are a high priority for us. We already have some great clients, and we’re looking to lead our growth into new sectors and showcase our wide range of services.”

Sarah is a Marketing graduate from University of Ulster, Business School, Jordanstown. In addition to her wide-ranging UK experience and specialist PR, digital and creative skills, Sarah’s knowledge of the local marketplace includes managing high profile accounts including Bank of Ireland, Stena Line and The Outlet where she was key in creating and delivering online & offline campaigns.