Friday’s will be responsible for the company’s branding, marketing and will also launch their new range of Active Rainforest Honey from Chile.
Friday’s has offices in both London and Milton Keynes. FridaysPR.com managing director, Richard McCann commented: “I’m excited that we’ve already arranged a tie up with ‘housewife’s heartthrob’ GMTV doctor Hilary Jones who will be with us at the Earls Court Vitality Show. We’re also shooting three viral movies for the new campaign. The Active Honey Company is a subsidiary of one of the UK’s leading and best-established nutrition and vitamin supplement specialists, Lifeplan, so we were thrilled to be chosen by the company following a very competitive pitch involving several other agencies.”
The Leicestershire- based company’s honey is one of the strongest in the UK and studies have shown it to possess powerful antibacterial and antiseptic properties. Its wellbeing qualities have helped to treat various health concerns including eye infections, coughs and colds, cuts and wounds and stretch marks.
Friday’s latest win joins a group of national and international clients including Nissan/Infiniti, Randstad UK, Spy Games, IMC Group and PRGX Atlanta.