Aspectus PR, a business technology, energy technology and financial technology PR agency, has been appointed by FusePump to launch its PR campaign in the UK.

FusePump creates, manages and integrates product data feeds to maximise revenue from online marketing and eCommerce applications.

Aspectus will develop a campaign designed to educate FusePump’s target audience about the importance of delivering high quality data feeds to power a wide array of e-commerce, online advertising and product-level marketing applications. Key trade and vertical media will be targeted with issues-led articles and news, while an integrated social media campaign is intended to drive traffic to FusePump’s new website.

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