Brighton-based communications consultancy Fugu PR has been appointed to handle the PR media campaign for this year’s Gadget Show Live exhibition for the third year in succession.

The event, based on the Channel Five TV programme, takes place at the NEC from 11 to 15 April. With weekend tickets already sold out, the show expects more than 100,000 people through its doors in 2012.

Matt Hodgins, head of Gadget Show Live said: “Fugu has secured us significant national results with exposure across broadcast, digital and print media over the last two years. Their work has enabled us to build the brand beyond the core audience and we did not hesitate to re-appoint them for the 2012 show.”

Fugu’s brief will be to continue building on the broadcast, press and digital media relationships, delivering key exhibitor news, gadget trends and updates from the show, whilst working closely with Channel 5 and all of the events key stakeholders.

Vicki Hughes, founder of Fugu PR said: “It’s great to be working with Gadget Show Live Team again in 2012. This is the UK’s leading consumer electronics event and it’s a privilege to be involved.”

[img|jpg|Gadget Show presenters]