The Gadget Show Live has appointed technology PR agency Wildfire PR to build awareness and drive footfall to its Birmingham-based event in April 2015.

Now in its seventh year, the Gadget Show Live is a five-day consumer event designed to appeal to the family audience as the first place to see, try and buy the latest gadgets in the UK. The key PR objective is to broaden awareness of the show in national, regional and specialist media to help meet visitor targets.

Through a combination of events that show off the personality of the Gadget Show and a press office targeting specific audience groups across the media spectrum from tech to lifestyle publications, Wildfire aims to boost media reach and social media buzz in the run up to the show, to peak at key ticket buying periods.