Speed has been appointed to work with Gogobot, the travel planning site sourcing recommendations from social networks.

Gogobot was founded in 2010 by former general manager of international at MySpace, Travis Katz. To date, the company has attracted nearly $20 million of investment from Eric Schmidt (chief executive at Google), Michael Arrington (founder of TechCrunch) and technology investment funds Battery Ventures and Redpoint. Last year Gogobot was named amongst the top 50 websites by TIME Magazine.

Speed has been appointed to launch Gogobot’s profile in the corporate and consumer media, in addition to engaging with relevant online communities as part of a six month project.

The account is led by director Nicola Harrison.

“Gogobot offers holidaymakers trusted advice from real people sharing real experiences,” says Nicola Harrison. “People already want to use their social networks to plan, discuss and recommend hot spots, trips and holidays. The great thing about Gogobot is that it taps into all of these things and brings them together in one easy and fun to use location.”

Kelly Schneider Lees, director of marketing and business development at Gogobot, said “above and beyond choosing Speed for their sound advice and consultancy, we were impressed by the insights they offer. The team members enthusiastically engaged with our site and mobile app which led to some innovative ideas on how we can best connect with the UK market. It was that level of understanding that convinced us they were the right people for the job.”