Media Bulletin

Grayling appointed by TfL

By Paul Burvill

13th May 2014

Category: PR

Grayling has been appointed by Transport for London for a campaign to encourage cycling in the capital.

The agency will develop and manage an interactive cycling roadshow to be used to at major events this summer, including Tour de France, Prudential RideLondon and the Tour of Britain. This is in addition to delivering TfL’s existing Barclays Cycle Hire Roadshow to encourage more Londoners to use the scheme.  

Grayling account lead Rikki Butler said of the appointment: "London cycling has considerably increased since 2001 – we are really excited to be working with Transport for London to harness this enthusiasm and get even more Londoners cycling more often and more safely."

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