JCPR Edelman has been given a brief to handle consumer PR for British chocolate brand, Green & Black’s. The appointment comes after JCPR Edelman successfully secured one of five places on Kraft Foods’ PR agency roster.
Throughout the coming year JCPR Edelman will focus on engaging media in the brands ethics, taste, passion and quality as well as handling a dynamic press office. JCPR Edelman joins a new integrated agency team for Green & Black’s, which includes advertising agency, Mother.
Green & Black’s was founded by Craig Sams and Jo Fairley who launched its first organic, Fairtrade chocolate bar from a bedroom in Portobello Road in the early nineties. The initial launch was shortly followed by the introduction of the popular Mayan Gold bar.