Green Row PR has been appointed by Chilean wine brand Frontera to handle its UK relaunch campaign in March.

The agency will promote the brand, which is produced by Concha y Toro, through trade and consumer media.

Rachel Herrig, commercial marketing manager of Concha y Toro said: “We are relaunching Frontera into the UK wine trade to reflect the importance of this brand on a global scale. We have called in Green Row PR, as we know they are an innovative agency which deliver a strong media strategy.”

Helen Trevorrow, Green Row MD said: “We are delighted to have been chosen to work on Frontera from the Concha y Toro portfolio. We will be implementing a campaign to focus on the fun personality of the brand, which delivers quality wine at an affordable price.”