Green Row PR appointed by Frontera for UK relaunch

Green Row PR has been appointed by Chilean wine brand Frontera to handle its UK relaunch campaign in March.

The agency will promote the brand, which is produced by Concha y Toro, through trade and consumer media.

Rachel Herrig, commercial marketing manager of Concha y Toro said: “We are relaunching Frontera into the UK wine trade to reflect the importance of this brand on a global scale. We have called in Green Row PR, as we know they are an innovative agency which deliver a strong media strategy.”

Helen Trevorrow, Green Row MD said: “We are delighted to have been chosen to work on Frontera from the Concha y Toro portfolio. We will be implementing a campaign to focus on the fun personality of the brand, which delivers quality wine at an affordable price.”

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