Green Row PR will work with Supermarket Lidl UK on a trade and consumer campaign for The Wine Cellar, which includes a new range of premium wines.

Lidl UK's Georgina O’Donnell, said: “There is a going to be a huge focus on our quality wine selection across the year, we chose Green Row PR to help with this campaign and create a strategic plan to engage with the UK target media.’

Green Row PR's Helen Trevorrow said: “We are very proud to be working with Lidl UK in helping them to achieve the recognition they deserve.”