Greencup powered by Lofbergs Lila, the sustainable and eco-friendly coffee recycling company, has signed with Clementine Communications to launch the brand in the UK.

Greencup supplies coffee to businesses and manages their waste by collecting coffee grounds and turning them into fertiliser for gardens and coffee plastic to be used for building furniture. It aims to cut down the carbon footprint created by the production and use of coffee and encourage businesses to engage in sustainable and eco-friendly practises.

Clementine Communications, whose clients include Laithwaites Wine, Nicolas Feuillate, La Maison du Chocolat, and more, has already started work on the account and will be communicating about the upcoming launch and initiatives in the coming weeks.