Greggs appoints Splendid Communications

Splendid Communications has been appointed by Greggs to develop and support the company’s social proposition, channelling the ‘Always Fresh. Always Tasty’ brand philosophy, to drive growth and engagement across a range of social platforms.

The agency will be working to position Greggs as the leading social brand within the food-on-the-go market, working with advertising, PR and media to deliver engaging, integrated campaigns.

Greggs is a UK based bakery food-on-the-go retailer with nearly 1,700 shops nationwide and serving over six million customers a week in Britain.

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