Splendid Communications has been appointed by Greggs to develop and support the company’s social proposition, channelling the ‘Always Fresh. Always Tasty’ brand philosophy, to drive growth and engagement across a range of social platforms.

The agency will be working to position Greggs as the leading social brand within the food-on-the-go market, working with advertising, PR and media to deliver engaging, integrated campaigns.

Greggs is a UK based bakery food-on-the-go retailer with nearly 1,700 shops nationwide and serving over six million customers a week in Britain.