Get the Label, part of JD Sports Fashion Group, has tasked HatTrick PR with promoting its fashion range to a younger female audience. The Sale-based agency will create a blogger engagement programme and is retained to act as a consumer press office, raising the profile of new brands available, while implementing seasonal campaigns and events to drive further traffic to the website.
HatTrick has already begun on the account by launching a North-West fashion blogger event and consumer media-tour. The agency created an urban hip-hop party last Thursday (2 May) at Manchester’s 2022NQ to celebrate the launch of Get the Label’s Spring/Summer collection.
The appointment has also seen HatTrick PR recruit former One Marketing executive Chloe Longfield to the team, who will work on the account alongside agency director Karen Adams.