Media Bulletin

Havas Media Group Agency wins airline’s first consumer PR retainer

By Tahmina Mannan

17th March 2015

Category: PR

Cake – the Havas Media Group-owned brand entertainment agency – has won a five-way competitive pitch for the consumer PR account for Virgin Atlantic. Cake is the airline’s first retained consumer PR agency and starts work immediately.

The retainer comes after Cake’s successful #flightdecks campaign for Virgin Atlantic. The six month project last year saw Cake celebrate the launch of the airline’s new fleet of Boeing 787s, by staging the world’s first live-streamed gig from 35,000 feet with BRITs-winner Rudimental and Gorgon City.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

23rd January 2017 PR

Hatch hit the slopes with Chill Factore

23rd January 2017 PR

Star Public Relations names Director

19th January 2017 PR

thebigword picks DS.Emotion

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more