Media Bulletin

Havas Media Group Agency wins airline’s first consumer PR retainer

By Tahmina Mannan

17th March 2015

Category: PR

Cake – the Havas Media Group-owned brand entertainment agency – has won a five-way competitive pitch for the consumer PR account for Virgin Atlantic. Cake is the airline’s first retained consumer PR agency and starts work immediately.

The retainer comes after Cake’s successful #flightdecks campaign for Virgin Atlantic. The six month project last year saw Cake celebrate the launch of the airline’s new fleet of Boeing 787s, by staging the world’s first live-streamed gig from 35,000 feet with BRITs-winner Rudimental and Gorgon City.

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

28th March 2017 PR

Dreamland Margate hires W to turn its vision into reality

28th March 2017 PR

Skout wins Europe-wide PR brief from Sana Commerce

28th March 2017 PR

Shooting Star continues to expand

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more