Havas SE Cake wins Electronic Arts PR brief

Havas SE Cake has won a pitch for the Electronic Arts (EA) PR account, handling shooter and action titles. 

The agency has been appointed to handle all press office activity and lead on all major launches. It becomes the games company’s retained PR agency in the UK to work across upcoming titles Star Wars™ Battlefront™ and Mirror’s Edge Catalyst as well as the Battlefield franchise. The two companies will begin working together immediately.

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