Haymarket senior editor and journalist Bhavna Mistry has joined Velvet Integrated PR as associate director.

Mistry has spent a decade as an editor at the publishing company, working on titles including Event, Promotions & Incentives and AV, as well as freelancing for a wide range of business and national press.

Bhavna joins former Haymarket colleagues Claire Foss and Graham Willgoss at Velvet, which was formed in 2003 and has a number of high profile advertising, design, digital and marketing agencies among its clients.

Jo Sensini, managing director of Velvet, said: “Having Bhavna join our team is a great coup for us. We’re going through a period of growth as an agency, and Bhavna’s experience and knowledge of some of our key sectors will really help us to move to the next level and grow the business even further.”

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