The PR campaign headed up by Radiator’s Head of Sport, Louise Wilson and Social Media Manager, Dan Cadwallader will utilise a variety of tactics to maximise the campaign both online and offline, driving visitor’s to Head’s Facebook site prior to and during Wimbledon.
Tactics will include interviews, exclusive signed assets and seeding of a viral video that reveals a fictional and humorous ‘day in the life’ of Andy Murray.
“Being a huge tennis fan myself – I am personally delighted to be working with Head Racquet Sports and Andy Murray this Summer” says Radiator’s co-owner, Gaby Jesson.
“Our joined up sports media expertise and digital approach will really amplify the assets we have to work with in this campaign”.
The campaign starts in June 2011 and Radiator PR were appointed following a non competitive pitch.