Hearst has launched two apps for its Elle and COMPANY magazine women's interest brands.
For Elle, the ELLE Fashion Cupboard mobile pop up has been launched, which features updated content every 45 minutes. Digital access to installations and rails from various fashion and beauty houses as well as 360-degree views of the cupboard from a panoramic camera are available via the app. More on the launch of the #ELLEfashioncupboard hub in November 2013 can be found here.
For COMPANY magazine, the Company Weekly Edit mobile app features fashion, beauty, street style, and music, with design from the brand's art team.