Hearst launches Red Local
Hearst launched Red Local, a free glossy newspaper for commuters, across the UK yesterday.
Published biannually, Red Local features fashion, beauty, travel and entertainment and reflects content included in the monthly Red magazine. 200,000 editions of the free paper also include regional content specific to the North West and South East regions of the UK.
Red Local debuted at train stations yesterday, and will be added to the FeaturesExec media database shortly.