HEXBUG has appointed Manchester PR and digital agency Smoking Gun.

The American firm has sought fresh public relations support in order to launch four major product lines ahead of Christmas.

The brief starts immediately and encompasses a mixture of digital marketing, consumer and trade media relations, experiential activity and celebrity seeding, all focused on the science behind what makes the Hexbug product range so unique. As well as the latest incarnation of Hexbug: Nano v2, the vertically climbing micro creatures, the agency will also be promoting brand extensions including Aquabot, the underwater mechanical fish and Tagamoto, the miniature vehicle range which operates using barcode technology.

Smoking Gun is also seeking more PR and digital account managers to assist in its continued future growth plans.