Highlight PR is handling the Christmas promotion of The Beano's 75th Anniversary annual.

Using a mix of features and product placement, Highlight will also be responsible for DC Thomson's The Dandy and Jacqueline Wilson annuals.

The Beano was first published on 30 July 1938 and the Annual is the first collectors’ item of anniversary merchandise available to buy in the UK.

Highlight PR is based in Bath and represents a range of corporate, creative and lifestyle clients.