Travel PR agency Hills Balfour has been appointed by TAP Portugal, a European international airline, and TrekAmerica and Grand American Adventures, a North American adventure specialist.

For TAP Portugal, Hills Balfour will develop and implement a PR strategy to build the profile of the airline in the minds of UK consumers, focussing on the TAP Portugal Manchester to Lisbon route, the first time the airline has launched this daily service. The strategy will also focus on the London to Brazil route which is aiming to revolutionise tourism to Brazil by opening up the inbound and outbound route options. Hills Balfour will provide the voice to communicate these messages to the British travellers through media outlets.

For TrekAmerica and Grand American Adventures, Hills Balfour has been tasked with increasing media awareness of TrekAmerica’s 40th anniversary will include an interactive social media campaign. The agency will also provide media support for the launch of TrekAmerica’s 2013 brochures with an overarching aim to grow awareness of the brand ensuring both new and repeat customer enquiries and bookings.