Prova, the automotive, supply chain and environmental PR consultancy, has appointed Gill Holtom as director, to support its growth into core markets.

Holtom has over 25 years’ experience in business-to-business PR campaigns, working with global brands such as packaging company Linpac Allibert and automotive suppliers Valeo, Pilkington, 3M and Brammer Europe. She has also led campaigns for Wolseley, Office Depot and CEVA Logistics.

Holtom began her career as a journalist for the Wolverhampton Express & Star before moving into a public relations role with Citigate Communications in Birmingham. She subsequently worked as the PR director at Wyatt International, heading up the PR division of where she helped drive growth in digital and social media and international capability.

Holtom said: “I am thrilled to be joining Prova at such an exciting stage in its development. Its success is very much built around a strong passionate team of practitioners delivering market-leading results and I am looking forward to playing a key part of its ambitious growth plans.”

Prova has recently added Drayson Racing Technologies, Triumph T3 Racing and the energy team of Savills to its growing client list.