Holy Trinity Monastery chooses Lily Pad PR for charitable project

Lily Pad PR has been appointed by Holy Trinity Monastery to help with its charitable bond, launched on 28 February.

Having been based in rented accommodation in Oxfordshire for seven years, the monastery aims to generate £2 million to purchase a permanent home for it to grow and expand its charitable outreach work.

Former banker Dame Catherine and science teacher Dame Lucy say the new monastery will allow them to provide a much needed retreat and guest facilities for visitors, especially women who lead stressful and time poor lives, with whom they have a particular affinity.

Lily Pad PR has the task of harnessing national media and achieving the financial goal. Its campaign will focus on the money pages of the nationals, national radio interviews and features in specifically targeted consumer and national press. A secondary programme will target US media to expand opportunities for investment.

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[img|jpg|Dame Catherine (top) and Dame Lucy (bottom)]

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