Following a competitive pitch, Hong Kong Tourism Board (HKTB) has appointed Rooster for a strategic PR campaign to promote the Hong Kong Wine & Dine Festival in London to the UK market.

Rooster will work in partnership with the HKTB in-house team to develop and activate an integrated PR campaign pre, during and post the planned UK gastronomy-focused consumer marketing campaign planned for early 2013.

Renowned as the culinary capital of Asia, Hong Kong boasts more than 11,000 restaurants and the Hong Kong Wine & Dine Festival aims to highlight the diversity and quality of food available.