Rooster has been appointed by The Hotel Management Company, partner company of The Buell Group and a one stop shop for hotel or asset management services. Rooster’s brief is to build brand awareness for THMCo among key audiences, including hotel owners, investors, lenders and developers.

Planned PR activity will focus on thought leadership articles, opinion pieces, profiling, commentary, and speaker opportunities.

The London consumer PR agency will also look to generate interest among regional media, alongside running social media channels on behalf of THMCo.