Hotwire brought on to handle UK PR for Newsflare
Hotwire has been selected as the UK integrated comms agency for Newsflare, an online video news platform and marketplace for user generated video content.
The team has been tasked with positioning Newsflare as the home of quality user generated video content for production houses, brands, publishers and broadcasters as well as uploaders. Hotwire will lead a media relations campaign that will focus on raising Newsflare’s profile through thought leadership, advocacy, and research.