Hotwire has launched four 'data-driven' PR services.

Powered by ListeningPost, an in-house social media analytics platform developed by sister agency 33 Digital, the services are: social media audit and audience analytics, reputation management, crisis communications and influencer relations.

Peter Sigrist, MD of 33 Digital, commented, “Managing PR or communications now starts and ends with data. We built Listening Post after being required to track conversations in real time, target influencers who wield the power to start or stop a story spreading online, and measuring in more detail how organisations and brands influence conversations.”