Media Bulletin

Hotwire launches four ‘data-driven’ PR services

By Staff

27th February 2013

Category: PR

Hotwire has launched four 'data-driven' PR services.

Powered by ListeningPost, an in-house social media analytics platform developed by sister agency 33 Digital, the services are: social media audit and audience analytics, reputation management, crisis communications and influencer relations.

Peter Sigrist, MD of 33 Digital, commented, “Managing PR or communications now starts and ends with data. We built Listening Post after being required to track conversations in real time, target influencers who wield the power to start or stop a story spreading online, and measuring in more detail how organisations and brands influence conversations.”

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

22nd October 2016 PR

Stir PR chosen by Miele

22nd October 2016 PR

Woodthorpe Comms client wins and team expansion

22nd October 2016 PR

Aberfield jumps on board with The National Railway Museum

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more