Hotwire has announced its US launch and the appointment of Isabel Fox as CEO, Hotwire, US, and Kelley Joyce as MD, Hotwire, US.

Fox, formerly the founder and CEO of IF Communications, launches Hotwire with offices in New York and San Francisco, together with a transatlantic team and portfolio of clients from IF Communications spanning the technology, innovation and design, mobile and venture communities. Fox reports to Hotwire’s group CEO Brendon Craigie.

Joyce joins Hotwire alongside Fox having supported her at IF Communications. Joyce previously held the role of vice president, global corporate practice at Waggener Edstrom Worldwide in New York.

Kristin Syltevik, founder and group chairman, Hotwire, said: “Expanding to the US has always been part of Hotwire’s long term vision and it’s thrilling to make this exciting development happen…the launch of our US operation pushes us from a regional European agency to a global player providing our clients with a worldwide footprint.”

Separate to the US launch, Cordelia Meacher, formerly head of IF Communications in the UK, joins Hotwire’s UK senior management team as a director.

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