Hotwire has promoted Alex MacLaverty to group managing director, UK.

MacLaverty will lead the agency's overall UK operations including Hotwire and 33 Digital. The role is focused on ensuring opportunities for growth, innovation and improved service at both a client and team level are maximised across the group’s UK business.

MacLaverty previously held the title of managing director, UK. She will manage the group’s UK leadership team led by Emma Hazan, deputy MD at Hotwire and Peter Sigrist, UK MD at 33 Digital. MacLaverty will continue to report to Hotwire global group CEO Brendon Craigie.