Hotwire has promoted Drew Benvie to UK MD of Hotwire Group.
Drew has been a key figure in the company for six years, including spending the past two years as founder and MD of 33 Digital, Hotwire Group’s specialist digital and social media PR agency. He will report into CEO of Hotwire Group, Brendon Craigie.
Drew will lead the Group’s entire UK operation, encompassing Hotwire, Skywrite and 33 Digital, working with the existing MDs and directors of these teams. His focus will be to drive digital strategy across all business practices, helping to realise the company’s vision to integrate digital and social media throughout its PR service offering.
Drew Benvie, UK MD of Hotwire Group, said: “It was back in 2007 that, when running the digital division of Hotwire in the UK, I started planning the launch of 33 Digital. Now that we have achieved so much in such a short time, it’s time to move onto my next challenge. I’m excited to be working closely with my colleagues across the Group to drive greater business value from PR for all of our clients by delivering a more integrated approach to social media and traditional PR campaigns.”