Hotwire unveils rebrand


PR agency Hotwire has unveiled a refreshed brand.

The redesigned logo and website are intended to demonstrate its "adventurous thinking and how it can deliver game-changing and future-thinking campaigns for clients". Since its launch in 2000, the agency has become a 180-strong global team with hubs in London, New York and Sydney, and offers multi-discipline, integrated communications.

Group CEO Brendon Craigie said: “We’re an ambitious group at Hotwire and plan to continue our significant growth to date by doubling the size of our business over the next five years. The rebrand and greater closeness with our sister and partner agencies are at the heart of this growth, and we believe that this will bring Hotwire thinking to more of the ambitious, dynamic brands we love to work with.”

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