Imation is behind the TDK and Memorex brands, which have recently launched their latest range of high end consumer tech products including headphones, boom boxes and digital radios.
Hotwire will roll out campaigns in the UK, Spain, France, Germany and Benelux and will also lead the pan-European PR campaign for TDK’s new range of audio products, launched at this year’s CES.
Matthieu Valk, Marketing Communications Manager for Imation Europe, said: “We were looking for an agency that offered the right consumer technology and social media expertise on a pan European basis, as well as the flexibility to scale the campaign across new territories as we need it. Hotwire’s enthusiasm and experience were an ideal fit with the Imation culture and the team’s ideas demonstrated the insight we needed into our business priorities and target audiences.”
Eleanor Orebi Gann, Director of Hotwire’s Consumer Technology practice, adds: “Imation is a fantastic client to add to our fast-growing consumer client portfolio. The new TDK range – the boombox, turntable and Sound Cube – got a great reception at CES and we’re very excited to be leading its launch across Europe.”
[img|jpg|Eleanor Orebi Gann, Director of Hotwire’s Consumer Technology practice]