Media Bulletin

Hotwire wins IT efficiency brief for 1E

By Licia Houghton

2nd February 2011

Category: PR

Hotwire has won the European PR brief for 1E, a software and services company that improves enterprise IT efficiency.

Hotwire will manage a campaign initially in the UK with ad hoc project-based activity in France and Germany.

1E’s IT efficiency software and services identify and reduce costs and waste in hardware, software, energy and time.

The campaign will capitalise on 1E’s PR efforts to date by raising 1E’s profile in the trade and national media through ‘more elevated and higher impact board level thought leadership’.

[lnk||_blank|Hotwire PR]

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