Brand Events has appointed House PR to handle publicity for the Taste of London food and drink festival, which will take place this forthcoming from June 16 – 19. House PR has been appointed to manage the media for the event for a second year running following a competitive pitch.
The campaign brief is to generate awareness, drive ticket sales, support sponsor activity and tie in with the Taste of London marketing activity for 2011.
House PR will implement a five month campaign to secure coverage in high quality national press, specialist food and drink media, and online channels – with a focus on driving ticket sales and delivering quality coverage.
The account will be led at House PR by board director Krissy Knights.