Whiteoaks has been appointed by the International Association of Broadcast Manufacturers (IABM) to represent the organisation globally.

The IABM advice and services to the broadcast, media and technology industries and is seeking to raise awareness of its offering, grow its membership, and enhance its model of member engagement.

Whiteoaks aims to deliver on these objectives by providing its '360PR' approach, a rounded programme that brings together traditional public relations, influencer relations and social media to expand the purpose, capabilities and strategic value of public relations.