Media Bulletin

Ice and easy

By Tahmina Mannan

23rd February 2016

Category: PR

Peppermint Soda has been selected to rebrand The Ice Co’s range of frozen alcoholic drinks.

Peppermint’s creative team has been appointed to help the company rename the range of drinks and redesign the packaging to help appeal to its target customers.

The Ice Co – established in 1860 – has launched the cocktails as part of the latest addition to its ‘next generation’ range which aims to offer convenience to the consumer. It also includes ‘Ice and a Slice’ – ice cubes with separate frozen lime slices – and ‘Super Cubes’, super-sized ice cubes for fast cooling, slow melting refreshment. Currently stocked in-store and online at Tesco, the drinks are available in four flavours: Mojito, Strawberry Daiquiri, Pina Colada and Margarita, with an ABV of 5 per cent.

The newly-branded drinks range is expected to launch in spring.

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