instinct pr has been appointed by high-end beauty, health and vitality supplement company Inner Me to launch its key retail partnering with Boots and to deliver an on-going press office service.

The company, which produces carefully blended vitamin complexes and supplements to promote healthy skin, glossy hair, strong nails, increased energy and improved digestion, will see its distribution list expand to include key retailer Boots from 22 October.

instinct pr, which already boasts an expansive beauty division, will work closely with Inner Me’s founder Nikki Cooper to handle the launch and generate media coverage across both beauty and health press.

Jonathan Kirkby, founder and director of instinct pr comments: “We are all very excited to be working with Nikki as Inner Me offers everything women are looking for in supplements. With so many mixed messages around it’s a smart and stylish product that ticks all of the boxes. Our press office will be working hard to generate targeted coverage –especially in this key winter period.”

Nikki Cooper from Inner Me commented, “instinct pr were highly recommended to me and were a natural fit as their impressive beauty client list suggests. I very much look forward to working with them.”