Inside Media Picks Up Bath Ales Brief

South West brewery and pub operator Bath Ales has appointed the Bristol-based communication and PR agency Inside Media to handle its first-ever public relations campaign.

Bath Ales, which was set up in 1995 by ex-employees of Smiles Brewery, has tasked Inside Media to raise the profile of the brewery, its beer brands and pubs through strategic PR initiatives that complement the social media marketing practices it has already established.

Bath Ales has a portfolio of beers including its flagship brand Gem – a quintessentially English brew – Barnstormer, Dark Side, Wild Hare, Golden Hare, Ginger Hare, S.P.A. and Festivity. It is the first-time the independent brewery, based between Bath and Bristol, has retained a PR agency and marks a step-change in its communications.

Inside Media previously worked with Sharp’s Brewery for a number of years, which it supported with consumer and trade PR, until its acquisition by Molson Coors early in 2011.

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