instinct pr has been appointed to implement a summer PR campaign for eco-footwear label laidback london.

instinct pr’s campaign will focus on building awareness of the brand’s eco credentials and position the footwear as the ultimate sandal for the summer, highlighting the brand’s versatility, quality and affordability. The agency will run a six month press office, targeting summer features in the consumer media. The press office will also incorporate social media, celebrity gifting and promotional activity.

laidback london’s flip-flop and sandals range are hand-made using high quality leather and all items have hand embellished detail.

[img|jpg|laidback london]