Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries, has appointed Aspectus PR as their PR communications agency.
Insurance Technologies chose Aspectus – a global communications and PR agency focusing on financial services, energy, engineering and B2B technology and events – to support the expansion of its brand awareness to additional sectors within the financial services industry.
They will work closely with Aspectus to develop a new messaging platform for its newest products: VisibleChoice (an annuity sales and suitability solution for broker-dealers and advisors) and FireLight (an e-application business fulfillment platform for carriers and broker-dealers). The campaign will target broker-dealers, advisors and insurance carriers.
“Aspectus PR’s financial technology and financial services subject matter knowledge were driving factors in our decision to work with the agency,” said Larry Wiedeman, CEO, Insurance Technologies. “We are confident that Aspectus provides the right combination of skills, professional demeanor and passion to help promote our message in the financial services marketplace.”
“We are thrilled to have been selected as the PR communications and media relations agency for Insurance Technologies,” said Claudine Cornelis, COO and managing director of North America, Aspectus PR. “ We look forward to developing a long-lasting relationship with Insurance Technologies as the company continues to expand across new sectors within the financial services marketplace.”