Award-winning full service agency, Interdirect, has been selected by first aid training and supplies provider, Wallace Cameron to handle its PR.

Interdirect will help co-ordinate the launch of a new training service, to be announced in July 2012,  and will provide media support specific to Wallace Cameron’s needs; from generating press coverage and building media relations to meet and greets, interviews and events.

Wallace Cameron, which is best known for its huge range of first aid kits, has been servicing the needs of the first aid market for more than 60 years, and Interdirect is pleased to be working with the business to help raise the profile of its innovative training services.