Media Bulletin

Interdirect hatches Easter egg social media campaign

By Staff

5th April 2012

Category: PR

Interdirect has run an interactive Easter egg competition as part of a social media campaign.

In the days running up to Easter, the agency has encouraged smartphone users to scan the codes on the pictures of Easter egg bunnies. The codes unlocked clues on the website that allowed them to find the hidden eggs and complete the story of Interdirect.

Interdirect’s competition saw more than 1,000 people enter from across the UK and resulted in a 1,381% increase in interaction on the agency’s Facebook page, with fan numbers rising by 83.73% during the hunt. The Interdirect website also received a 720% increase in visits and an additional 3,434 page views in one week. 

Founder and managing director of Interdirect, Nicholas Mann, said: “The concept was simple, but very effective, and with such fantastic results our team of online marketing and PR experts are already hatching a plan for the next social media campaign."

Links for media database subscribers

Not a media database subscriber?

No links attached.

Related news

24th May 2017 PR

Rooster PR chosen by

24th May 2017 PR

Michaella Biscomb joins Aberfield Communications

23rd May 2017 PR

The PR Office appointed by SkyX

New! Check out our Media Jobs board for PR and Journalism vacancies Learn more