Tangerine PR has been appointed by independent family brewers J.W. Lees to support the national launch campaign of its latest pale ale.
The top secret new beer, which aims to embody the essence of Manchester, will be unveiled at a VIP trade event on 17 April. Tangerine has been brought in to help communicate its unique key messages on a trade, local and national consumer level, creating buzz among target audiences.
The business, which was founded in 1828 and is based Middleton, north Manchester, brews seven real ales as well as one lager, three smooth beers and seven limited edition seasonal cask ales, which include the The Governor, Moonraker, Manchester Star Ale and Drayman’s Promise.