JAMpr has been enlisted to handle trade and consumer public relations for online social gaming business TraderPeople, helping to promote its recently launched gaming websites www.traderversity.com and www.traderplay.com.

TraderPeople provides fantasy and simulated financial trading games for a variety of audiences, from inquisitive novices through to experienced traders. It launched its first two games in December 2011; Traderversity is aimed at the student sector, while TraderPlay is accessible to all gamers, and both are free-to-play with real-time prices.

JAM will carry out a strategic, nationwide PR campaign targeting specialist websites, digital and social media, as well as traditional off-line press for both sectors. The team has devised a campaign to educate businesses on the benefits of investing in interactive games as a marketing tool, to raise the profile of the company founders, and to increase the number of users of the new games overall.