JAM’s in the money

JAMpr has been appointed by financial solutions provider Money Advice Group (MAG) and the soon to be launched global money-transfer service Azimo.

Handling the corporate PR for Money Advice Group, JAM has devised a campaign to drive awareness of MAG's processes and customer facing attitude to the investment world, creditors, regulators and competitors, with the aim of attracting opportunities for joint ventures with reputable brands, in order to leverage business opportunities and acquisitions for MAG. 

For Azimo, JAM has been enlisted to launch the service, kicking off with a series of media one-to-ones to educate journalists on the features and benefits of the service. The wider PR programme includes a mixture of strategies targeting websites, digital and social media and offline activities, including a hard-working press office function, as well as creative campaigns.

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