Jolen appoints Brandnation

Brandnation has been appointed by Jolen Creme Bleach, a bleach brand for facial and body hair, to handle its UK PR.

Brandnation will be working to a wide-ranging brief that will include the relaunch of Jolen to a younger consumer market via media and bloggers; the 50th anniversary of Jolen in the UK in 2016; and various PR brand initiatives aimed at increasing awareness of Jolen among target consumers.

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