The UK’s first all-natural weight loss solution Boot Camp In A Bottle has appointed communications consultancy Journalista to handle its business to consumer communications.

Journalista was approached by the inventor of Boot Camp In A Bottle, David Cox, to work with him to expand the product beyond its loyal online customer base to a nationally-known weight loss solution.

The agency will also work with Cox to develop the brand’s honest, ethical and effective approach to the diet industry.

Speaking about the appointment, founding director of Journalista, Holly Sutton said: “Boot Camp In A Bottle presents the exciting opportunity to launch this tough all-natural weight loss solution to the consumer.

“We look forward to seeing people kick-start their weight loss regime and make a positive change to their overall wellbeing.”

Account manager, Lorna Gott, will oversee the management of the account and handle the media sell-in to consumer press.